what are they and why do we use them?
We can define a wireframe as a skeleton, a prototype or a very primitive version of the visual aspect of a project. It consists of the […]
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Digital Marketing
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Put yourself in the customer’s shoes
Do you know the meaning of empathy? This word represents putting yourself in someone else’s shoes , a very important attitude to understand
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How to Understand Your Customer’s Needs
The sales process of companies has evolved. Before, the focus of the organization was to present its products or services. Now, with
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Do you know how to structure your company’s sales process?
In any company, the sales team plays a fundamental role in achieving success . After all, we are talking about the sector that has
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The importance of calculating your CAC
Reduce Churn Rate If you really want to reduce your business’s CAC , you need to seriously think about reducing your churn rate too! Churn
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5 Powerful Strategies to Reduce CAC
You already know how costly and laborious it is to acquire new customers . Therefore, monitoring metrics such as CAC (Customer Acquisition Cost) is essential to
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Keywords that you consider relevant to your website
Keyword Research Tips Now that you know the tools Google offers for researching keywords, learn how to use them: Auto
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Learn how to research keywords
Did you know that there are people who search on Google for “how to search on Google” ? A bit complex, isn’t
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How to do strategic planning for the company?
Now it’s time to teach you how strategic planning works in practice. To do so, we’ve divide the process into
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Strategic planning for companies: what it is and how to do it
Strategic planning is a business management tool that allows an organization to define the best path to follow to achieve defined objectives within a
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You’re not qualifying leads correctly
Have you heard of Lead Scoring ? It’s a way to identify which leads are hotter or colder in relation to what the brand
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You’re not talking to the right audience
Persona is the portrait of each individual in your target audience , who could develop an interest in what your brand has to