The next step is to review your current keywords and make sure you’re south africa telegram data targeting a few keywords in each of the following categories:
- Branded keywords. If you have a distinctive brand name for your company and products, you’ll want to include those in your keyword research. For example, Apple would want to rank for “iPhone” and “iPod”-related keywords since those are popular products.
- Buyer intent keywords. These are keywords that suggest a user is actively looking to purchase if they can find the right product. For instance, “car reviews” or “best SUVs in 2018” are two examples of keywords that have buyer intent.
Get Content Ideas from Your Competitors
Now that you know what keywords you’re targeting, you need to figure holiday seo: 7 evergreen steps to harness the holiday season out how to target them. What type of content should you create? Coming up with ideas from scratch is especially difficult when you’re pressed for time. To help you make faster progress, I recommend looking at what your competitors are doing, and then try and do something better. To do that, start with a Google search to see what’s ranking for holiday-specific keywords you want to rank for. Let’s go with “mother’s day gift ideas” as an example. Then, evaluate the top ranking results—these are your competitors. Visit each page and make a note of its: Social shares. Use a tool like Shared Count.
Develop Relevant, Link-Worthy Assets
Now it’s time to create the content! Remember that to earn taiwan lead backlinks and traffic, you need to create something that people want to link to
Here are a couple of my favorite examples for different holidays:
- New York Magazine – The Best Father’s Day Gifts for Every Type of Dad
- The Pioneer Woman- 25 Best 4th of July Party Ideas for an All-American Affair
This article has resonated with its market, with more than 28,000 social shares. It’s thorough and well illustrated with more than a dozen high-quality photos—a good reminder that image SEO is critical to your holiday campaign, too.
A high-quality holiday SEO asset is evergreen content that can drive traffic to your site year after year. Refresh and update your assets annually to continue receiving more traffic from them.
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