you didn’t read that wrong. According to Harvard Business Review, bad reviews can lead to boosted sales.
Keep in mind that this research was based on book reviews. Negative online reviews and, the research pointed out, it depends largely on whether or not consumers were already aware of the product.
“Good reviews, as expected
increased sales across the board, with gains from 32% to 52%. For books by established authors, negative reviews caused a drop of about 15%, on average—also not surprising.
But for books by relatively unknown canadian ceo email lists authors, bad reviews caused sales to rise, by an average of 45%. This held even when the criticism was extreme: After one particularly scathing review, for instance (“the characters do not have personalities so much as particular niches in the stratosphere”), sales more than quadrupled.”
So why was this the case?
Their analysis showed that “by making consumers aware of a book they would otherwise not know about, even the harshest review can be a boon.”
Interesting data, to be sure. The important that’s a lot of time! popularity of online videos image via thing to remember, however, is that even when the negative reviews do show up, they should be addressed properly, as we mentioned above.
Positive online reviews can also boost sales
On the flip side of the coin, positive reviews can do nothing but good for your business. If 90 percent of customers search through reviews before buying an item and see a lot of positive feedback. And 88 percent trust online reviews as much as personal recommendations, they will be more likely to purchase your product or service.
Overall, allowing customers to leave phone number thailand reviews may seem like a dangerous step, but encouraging them to leave reviews when they’ve had a great experience and monitoring negative reviews and addressing them promptly can help increase sales and build brand awareness – a win-win.