Mistakes you should avoid making in your content strategy for social networks CLICK TO TWEET In this post I want to share the 10 most common mistakes when working on content on social networks, so that you avoid making them. Let’s meet them! You may also be interest in: Content marketing: what is it and in which channels can you apply it? Social Mia Manager: How to create a social mia plan Post Index [ show ] Not having a content strategy You will have heard me say on many occasions that without strategy there is no success, and it is so. If you do not have a defin content strategy , it is difficult for you to get that content to help you achieve your business objectives in social networks.
Therefore if you have not yet defin
It (and no, it is not worth having a Latvia Email List vague idea in mind, but it must be in writing and in detail), it is time for you to create your content strategy. Not thinking about your potential customer In social networks you ne the interactions of your potential customer or buyer person to have more visibility and to convert followers into customers. And that means that the content strategy is not thinking about what you want to share, but also what your potential client wants to see. In addition, you should keep in mind that as users we go to social networks to entertain ourselves.
so do not focus only on sales
Content (although it is also very important), but on more types of content that help you connect with your followers. and stand out as a professional in your sector. Do not use different channels and formats You must diversify. One of the things that social networks take into account to display content is what format you usually interact with. That is, if I like carousels and I usually give them Singapore Lead likes, leave comments or share them, the algorithm will show me this type of format. However, if I don’t usually consume videos, they won’t show them to me as much because they know that there is less chance that I will like that content.