.The Tilda website builder has long been deservly popular, tens of thousands of websites have been creat on it. Some of them are stor on Tilda servers, others are deploy on local users’ servers. In both cases, there are certain inconveniences, difficulties and risks. In this article, we will tell you how to automate the transfer of finish pages from Tilda directly to your CMS without manual export, waiting for free slots from web programmers and other difficulties.
How content gets to the site
There are different ways to manage the telemarketing data content of a website. Let’s arrange them in order of decreasing complexity:
The choice between a CMS and a builder depends on the tasks that the site must solve and the degree of control that you are willing to sacrifice for the sake of convenience.
Large and mium-siz businesses prefer to work with CMS. Content management systems offer an intuitive interface, support for integrations, and plugins to expand functionality. Some even offer complete freom of development: you can implement any architecture, structure, and logic without strict boundaries. CMS provides complete control over content, security, and role model.
The constructor is suitable for small businesses
Personal use. It allows you to quickly create a website with minimal time and money. But the question of functionality, security, subscription cost, data storage location and access to them is entirely on the developer’s side. Thus, the once popular WIX left Russia, removing all sites from publication and causing a lot of pain to owners and administrators in the process of transferring code and SEO settings to other constructors.
We do not claim that the division present above is typical and rigid. In practice, there is often a ne to create content that cannot be implement using CMS tools without involving a web programmer. The fact is that the CMS gives the user a template that can be fill with any content, but it is impossible to go beyond this template. There is no problem here if we are talking, for example, about a blog, the structure of which does not change for years. But if you ne to create a page in a new layout and with a new structure, you will have to call a programmer and ro the template.
How often are such changes requir? Almost every time when it comes to:
- improving user experience;
- A/B testing;
- testing a new direction/product;
- low conversion or high bounce rate;
- lack of SEO blocks;
- the ne to introduce interactive elements;
- insufficient compatibility marketing list with browsers and mobile devices.
Is there a way out? Is there a way for marketers and content managers to structure content the way it is ne for a specific situation? We have seen for ourselves that there is a way.
Why do you ne the Tilda Bitrix integration module?
The Intervolga website runs on 1C-Bitrix:Site Management. The developer of this CMS has provid a number of standard sections: “Product to help you digital marketing Catalog”, “About the Company”, “News”, “Blog”, “Contacts”, etc. You can independently customize the order of displaying sections and subsections, enable or disable their visibility for site visitors, and customize access rights. There is a built-in itor, with which we fill the site with useful information.
You are currently reading an article that was creat in the itor inside the template. The template has fields for inserting a cover and text, indicating authors, keywords, title/description and other attributes. Everything is thought out and convenient.
Having a template does not make articles similar to each other, but only sets the framework that does not allow the blog to turn into a polymorphic vinaigrette.
Now let’s move on to the ” Large Projects ” section, where we try to tell about our most significant works in more expressive ways. It is possible to create a page here using the built-in itor, but it will be “flat”, without layers, transparency, animation and other effects that allow you to enrich the text and improve perception. We make the pages of this section in Tilda, without involving a designer or front-end specialist.
That is, part of the site is pure HTML/CSS/JS, part is creat in the built-in 1C:BUS itor, part is in Tilda. Tilda, mind you, is an external resource from which a finish page nes to be extract and insert into the site unchang so that nothing breaks on it. On higher tariffs, Tilda allows you to download the page as an archive, but someone will have to deploy all this code on the site. Again, you ne to go somewhere and ask someone.
When this method got pretty boring for everyone, we develop the Module for automatic transfer of Tilda content to the site. After connecting the module, the authors stopp distracting the frontend development group from their current tasks.
How does Tilda’s website integration module work?
The module is implement only for the 1C:BUS — Tilda bundle. It will not work on other PHP-compatible CMS.
At first it was a custom solution, now it is ready to work with any Bitrix site. As often happens, we start not with development, but with searching for a ready-made solution. But the ready-made module from the Bitrix Marketplace did not suit us: it did not cache pages and did not allow using its own header/footer of the site.
The general principle of operation: we take html/css/js from Tilda and insert this piece of code into the right place.
More details. A regular page is creat in the CMS. Such pages already have a website template with a header and footer appli. If desir, you can create a new template or no template at all. Between the header and footer, instead of content, we display HTML that Tilda returns. If this is the first time the page is open, the
HTML is download and sav to the info block; if it is the second time, we take it from the info block, since the frequency of requests to Tilda is limit. Periodically, the site finds out the modification dates of the pages from Tilda with one request, and if there are new versions on its side, these pages are mark as outdat in the website info block. The next time such an outdat page is open, its HTML will be download again. If you ne to display a new version of the page immiately (without waiting for a schul update), you can do it manually.
Features of the module
- Usually Tilda styles do not conflict with the site styles. If this happens, we will help.
- The integration is guarante to work if there are no static columns on the right/left. If there are (like we have), a little work will be requir to ensure that the Tilda blocks are position correctly.
- The module does not depend on the CMS version and Tilda version. Their update does not affect its operation.
- The module has virtually no effect on the site’s spe, since it does not load the server with requests. In addition, the frequency of requests to the Tilda API is limit.
- The module does not work on Tilda’s free plan.
- Implementation requires 30 hours of web programmer work.
These are probably all the features that are worth talking about without going into technical details.
If your content managers and marketers suffer from the limit capabilities of the built-in Bitrix itor and cannot reveal their full creative potential, web designers and programmers complain that “content generators” interfere with their work, and you spend time and money on maintaining a balance of interests, then we are ready to solve all the problems at once. Fill out the form below so that our analyst can call you back and tell you about the details.