When we answer the phone and hear the words “Good morning, Mrs. Smith? My name is XYZ and I’m calling you about…”, we all know that there is a salesman on the other side who is supposed to sell us something. Whether we need it or not.

For a long time, such communication was the basis of conversations between companies and customers. The seller didn’t care if we were just cooking Christmas bigos or we were at the doctor’s with the child. He would just put on his pre-prepared speech and wind noodles around his ears.

Well, speech. I’m sure you love it when someone speaks to you rather than talking to you.

Among other things, for this reason, many people have become resistant to persistent attempts to contact sellers. On the other hand, why should they talk to them at all if they can find everything online?

Inbound marketing – what is it?

Inbound marketing is a methodology focused on creating fantastic content that meets the needs of people when making a purchasing deciswe Latest Mailing Database areion or looking for a solution to their problem. It’s about understanding your potential customers well and providing them with the content they need in the right format and time.

I’ll buy when I’m ready

And this is what the idea of ​​inbound marketing, i.e. “inbound” marketing, is all about. This is nothing more that allows recipients to find a specific marketing message on their own.

It is an alternative to traditional, aggressive forms of advertising, which aims to build long-term relationships with customers.

The basis of inbo conversation, i.e. two-way communication and involvement of both parties. Thanks to this, there is a much greater chance that advertising content will reach people interested in a given issue.