After-sales service is one of the main steps in building customer loyalty that you have already achieved to date. Reading this sentence, you can understand that maintaining quality after-sales service may be the best thing your company can do to keep its revenue as planned and maintain the good reputation of the brand that you have worked so hard to build, right?
Unfortunately, we know lebanon telegram data that large companies do not structure a quality after-sales service today, and this can harm several factors. The fact that they always want to attract new customers makes companies forget to pay attention to those who are still good customers and those who already trust and know the quality of their service or product.
With that in mind, in today’s post, we’ll give you some tips on how to provide quality after-sales service to retain and build customer loyalty and maintain an average ticket to increase your business’ profitability. Stay tuned!
How to carry out after-sales service that brings results?
Maintaining a good relationship 10 timeless ux design best practices with your customer base can ensure that you are always “on the lips” of your consumer, and that same individual may have relatives, friends or colleagues who may need what your company offers.
Being active at this time is the first step towards making new sales without having to win new customers . After all, we are almost certain to return to a place where we feel good, right?
Creating attraction campaigns, seeking to show your brand, products and services to new customers, has a relatively higher cost than investing in advertising to a formed consumer base.
Therefore, placing financial sault data assets in strategies such as after-sales makes much more sense than spending large amounts on advertisements aimed at new customers.
A well-executed after-sales service can make the customer fall in love with the brand , create a relationship, trust the company and recommend its products to family and friends, becoming an evangelist for the business .
Tip: Advocate Marketing: How to Win Evangelists for My Brand?
However, do you know how to deliver results when performing a well-executed after-sales service? It is important to understand that, depending on the size of your company, after-sales service can be carried out either by the sales team that closed the deal or by a separate structure, a team specialized in serving the new customer. In this context, the importance of communication in both situations becomes clear.
Sales Team
In the first case, immediately after closing a sale , the salesperson continues prospecting, visiting customers, making contact by telephone, preparing new proposals and presentations.
Here, the seller has all the consumer’s data very well organized, such as purchase history, sales funnel view and other valuable information for building a contact.
Therefore, to provide efficient after-sales service and be able to carry out all these tasks without complications, it is necessary to have a structured and complete data system , a commercial management tool that also helps to keep follow-up up to date.
Customer Success Team
In this second model of after-sales action, there is a team dedicate solely to this work, separate from the sales team, which receives all information from the salespeople and continues the service.
Here, it is essential that communication between both teams works smoothly, to ensure that the customer is truly served in the best possible way. Companies that operate in this format generally use CRM systems, which allow them to centralize information about customers and leads and the actions taken both during the sale and after the sale.