As you probably already know, creating a great app requires money. Your ability to secure that money can make or break your entire vision and concept. In order to get your app at the top of the Apple App or Google Play stores, you’ll need to attract investors to it.
Every app started out as an idea, but what c level contact list separates the successful ones from those that failed isn’t just the quality of that app — it’s also factors like marketing, pitching, and backing. So, how do you give your concept a chance to become the next Instagram?
Funding Rounds
Before we dive into specific methods for attracting investors, it’s important to outline the rounds of funding that go into the development of any early product or startup.
Seed/Angel Round
The early stages of funding are called types of amazon ads pre-seed, seed, or angel rounds. This money comes from your first investors, often people within your network. They can also come from the more formal process of securing angel investors or venture capitalists.
Series A
In this round, you’ll secure larger-scale venture capital (VC) funding — usually millions of dollars. This will allow you to further develop your idea.
Series B, C, etc.
Sometimes, businesses will have additional sale leads rounds, depending on their previous funding success and specific needs. This funding will allow you to grow and improve your product and business.
Pitching Your Product
Hone Your Target Audience
In order to make your product successful, you’ll need to define your target audience. You should also ensure there’s a demand for an app like yours. With so much competition on the market, it’s critical to narrow your focus to pinpoint who will use your product and why they would choose it over a similar one. You should do this regardless of the industry you’re in, as this is a basic business strategy.