If there’s anyone that looks forward to Christmas morning as much singapore telegram data as children, it’s marketers. Why do we love the holidays so much? Simply because many consumers are in a celebratory mood and want to buy gifts to mark the occasion. Those buying patterns mean sales should be easy. That’s the good news for your holiday SEO campaign. Unfortunately, your competitors probably recognize the holidays too, and are making their own efforts to bring in more seasonal traffic to their website. In this ultra-competitive environment, you may be tempted to race to the bottom and use cheap tricks. Covering your homepage in holiday-themed graphics and music? That’s not enough if you want to stand out.
Make a List of Relevant Holidays
When it comes to holiday SEO, your chances are better if you focus on a change processes in business crisis management small number of holidays. For retailers, Christmas is the most popular holiday—but it’s also the most crowded. Let’s do better!
- Start with the public holidays. By public holidays, I mean those designated as “paid days off,” like Christmas Day and New Year’s Day. Use Statutory Holidays and Holidays and Observances Around the World to identify these days.
If you do business in multiple countries, start with the country which has the majority of your customer base.
- Add secondary holidays. In addition to official or statutory holidays, you should also consider secondary holidays that aren’t designated paid days off, such as Valentine’s Day, Mother’s Day and Father’s Day.
Plan Your Holiday SEO Campaign
If you’re reading this guide a few days before Christmas, it’s too late to taiwan lead execute on that holiday opportunity. You need at least two weeks to implement a holiday SEO campaign, and more time is always better.
Planning your campaign depends on both internal and external factors.
Internally, what resources do you have available to work on the project (e.g. content creation, link building, graphic design)?
Externally, what level of competition do you face? The most popular gift-giving holidays such as Christmas will have the highest level of competition.
To keep your campaign simple, you can go with either a crash campaign or an in-depth campaign. Note the trade-offs for each option.