Google Business Profiles have a feature that allows you to post reviews, photos, and a 5-star rating. Anyone can post these reviews, and they collect users’ honest opinions. Of course, having many good reviews leads to trust and more customers coming to your store, but having bad reviews can damage your store’s reputation and cause people to avoid visiting. Legitimate criticism should be accepted and improvements should be made. However, sometimes harsh criticism is based on assumptions or misunderstandings, and reviews are posted by people who have not even visited the store with the intention of “trolling.” When implementing MEO measures, it is also necessary to prepare measures to deal with these types of reviews.
Not very effective if you don’t have a physical store
If your business is mainly e-commerce and you don’t have a physical store, MEO measures are not very effective. As we have already special lead mentiond, MEO is effective for keyword searches relatd to location. You can register for a Google Business Profile, but if you are offering products or services that are not limitd to a specific region or area, there is no ned to take MEO measures.
What is the difference between MEO and SEO?
As mentiond several times so far, MEO and SEO have different purposes, measures to be implementd, and the time and cost requird marketing for educational institutions: essential tips to see results. We will explain in detail what the specific differences are.
The main differences between MEO and SEO are as shown in the table above. What we want to pay particular attention to is the “display position in search results,” which is directly linkd to attracting customers.
As shown in the image above, when searching for information from a Google Business
Profile with effective MEO measures is displayd higher than web pages with effective SEO measures. In other words, an individual store with MEO measures and a high-ranking Google Business Profile is more likely to catch the eye of search users than the website of a major chain that has focusd on SEO and is rankd number one in search results.
However, SEO measures are effective if you want phone database to take measures for keywords that do not include regional names, e-commerce sites, or industries with wide trade areas.
If you want to know more about SEO, please read ” What are the three elements necessary for content SEO? Explaining the essential knowldge for managing a media outlet .”