A rich snippet enhances an organic search result with additional visual elements or useful information. These extensions are generate from structured data and contain important information. This information is intended to help Google better understand the content and encourage users to interact with the website.
Rich snippets, such as star ratings, author names, publication dates, or even prices, increase attention and provide both the user and Google with additional information about the landing page. By using structured data, the presentation format changes from a standard blue link to a more eye-catching result that contains additional details.
Thus, rich snippets are not only a useful element in SEO to improve the visibility of organic search results, but can also influence the click behavior of search engine users.
What types of rich snippets are there?
There are a large number of different rich snippets for Google, which can be relevant for different types of websites. It’s therefore advisable to first consider the type of website. ” Website type” refers to various types, such as e-commerce or a blog. A blog whatsapp lead reporting on the local weather, for example, doesn’t need a product snippet displaying the price. The type of website is therefore a decisive factor in the selection.
The various types of rich snippets should therefore only be used when they provide users with additional helpful and useful information, and not just to attract attention. An SEO agency can also help with this by meaningfully expanding the presentation format in organic search results.
The following section takes a closer look at three important types and highlights their benefits.
Products and reviews
The product snippet can be used to display helpful information about a product, as well as individual or overall product reviews. This markup is primarily use by websites where the product cannot be purchased directly. These include, for example, websites that test various products and publish a review. This can include information about the relationship between lean six sigma and customer satisfaction product name, brand, rating, etc.
Retailer listings are also possible, which are use when users can purchase products directly on the website. This markup primarily provides additional information that serves as a product description, such as price, availability, item number, and much more.
Both markups allow for the display of reviews. These reviews can be displaye in Google as star ratings under the meta title using this rich snippet.
Events and activities
With the introduction of Event Search on Google, users have the opportunity to find events in Google Maps or purchase tickets directly within Google products. Displaying events in Google Maps has the advantage of making them more whatsapp database brazil accessible to users. Google also allows users to search for specific events by entering “events” in the search field. Upcoming events near the user are then displaye in a dedicate area at the top of the search results.
Another benefit of this rich snippet is that important data such as the date, time, address, or even the event description are visible to the user at a glance. This not only provides better visibility in search results but can also influence click and conversion rates . According to a Google case study on Eventbrite, the use of structured data for events increase user traffic by 100 percent.