The availability heuristic is a way of making decisions basd on memories that have left a strong impression on us . It is closely relatd to ease of recall (having a big impact when rememberd) and retrieval factors (being able to be easily recalld).
3. Anchoring and Adjustment Heuristics
The anchoring and adjustment heuristic means that we evaluate things bas on the first piece of information we are given . The first piece industry email list of information we see can greatly affect our impression of the next piece of information we see.
Emotion heuristics
Affect heuristic refers to making decisions base on emotional factors . It was propose by psychologist Paul Slovic in 2002. When we have how to increase the audience of a telegram channel for a b2b brand favorable emotions, we tend to see more benefits and fewer risks. On the other hand, when we have unfavorable emotions, we tend to see fewer benefits and more risks.
| [example]
I would like to try using the cosmetics that my favorite celebrity uses. Now that I know that the celebrity is doing bad things, I can’t trust their cosmetics either. ⇒ Use celebrities that your target audience likes to promote product purchases |
5. Simulation heuristics
Simulation heuristics is the process of creating scenarios based on experience and preconceptions, and estimating outcomes . It is used for future predictions, causal inference, and counterfactual thinking.
Using heuristics in marketing
This time, we explained about heuristics. Heuristics are the rules of judgment that we unconsciously use in our daily lives. By understanding these rules, you can distort and lead the other person to make decisions.
At Pantograph, we provide heuristic analysis phone database services by usability specialists. We support the improvement of web usability by discovering usability problems and proposing improvements. Please feel free to contact us.