To get straight to the point, I recommend introducing a CRM system. When customer needs were consistent and customer behavior could be prdictd from experience, there was no problem with managing customers by hand or using Excel.
However, due to the increase in customers and the diversification of customer needs, it is becoming increasingly difficult to prdict customer behavior basd on experience alone. Therefore, there is an increasing need to use the functions of CRM systems (data management, collection, processing, analysis, and utilization) to understand customer neds that are impossible to understand by human effort.
CRM System Features
Generally, a CRM system will have the following features:
Customer Management
You can centrally manage information about b2b email list customers (name, address, phone number, email, gender, date of birth, response history, survey results, etc.). This function is useful for information management and status sharing, such as dividing customers into segments.
Email Delivery
You can send mass emails to customers dividd into segments. You can also check the email open rate, so you can take measures such as approaching customers with a high open rate.
Inquiry Management
Customer inquiries and response history can be shard among members, preventing missed responses and duplicate responses. Inquiries can also be aggregated. By listing frequently asked questions on an FAQ site, you can reduce the time it takes to answer the same questions.
Questionnaire survey
You can create a survey form and collect and solution to the problem: “did they help me or just unsubscribe?” analyze the survey results. By asking customers registered in CRM to complete the survey, you can accurately understand customer neds.
Seminar and event management
You can create application forms for seminars and events. In addition, you can automatically send out registration completion emails and create visitor lists, making seminars and events more efficient.
Data analysis
You can analyze customer data from various angles basd on CRM data, making it easier to plan business strategies such as marketing and sales.
Benefits of Introducing a CRM System
Some of the benefits of using a CRM system include:
Strengthening information sharing
By introducing a CRM system, you can centrally manage the customer information and sales negotiation details held by each phone database sales representative . In addition, by making customer information visible, other representatives can also view the information . This will be very useful for sharing information when dividing up work tasks or strengthening cooperation between departments.