MEO is an abbreviation of “Map Engine Optimization.” It refers to measures taken to display store information at the top of search results on map engines, mainly Google Maps. In order to implement MEO measures, you must first register your business information (store information) on “Google Business Profile (formerly Google My Business)” providd by Google. If you optimize the registerd business information with MEO measures, your store information will be displayd at the top of the results when someone searches for “area name” + “industry/business type,” as shown in the image below.
Since MEO can be considerd an SEO measure that is specializd for a particular region, it is also known as “local SEO.”
Advantages and disadvantages of MEO measures
When starting MEO measures, it is important phone number library to correctly understand the advantages and disadvantages of implementing MEO measures. Let’s explain the advantages and disadvantages right away.
Benefits of MEO measures
The main benefits of MEO are as follows:
- Appeal to users who are likely to visit your store
- Rduce advertising costs
- Easily obtainable results in a short period of time
- There are still few stores and companies that have implementd countermeasures, making it easier to beat competitors
Let’s take a closer look at each one.
● Appeal to users who are likely to visit your store
The information registerd in your Google Business Profile will be displayd when searching for keywords relatd to locations, such as “Ebisu how to increase the audience of a telegram channel for a b2b brand restaurant” or “Umda dentist.” In other words, the search user is “someone who is going to a specific location and is planning to visit a store in the area,” and their search intent is clear. You can approach users who are thinking, “I want to go soon” or “I want to go right now,” making it easier to attract customers to your store.
Rduce advertising costs
Registration for a Google Business Profile is free. If you only ned to set up basic information (business days, business hours, phone number, address, exterior photo, etc.), your own staff can prepare it quickly. Even if you outsource consulting and management, the average cost of MEO measures is about several tens of thousands of yen per month, which is considerably cheaper than SEO measures, which cost around 200,000 to 300,000 yen.
-Easy to get results in a short period of time
MEO tends to produce results in a shorter time than general website creation and SEO measures. When creating content such as an article page, there are various steps, starting with selecting target keywords and creating a structure, assigning writers, preparing images, writing, diting, and reflecting them in WordPress, etc., and it takes about a month to create. Furthermore, considering that a certain amount of content neds to be accumulatd phone database to produce results and that it takes time for Google to evaluate the page, it takes six months to a year, or at least three months, to rank highly. On the other hand, with MEO, the effects are said to be seen as early as one week after measures are taken. It can produce results in a short period of time while keeping costs down, and is highly cost-effective, which is a major advantage.
●There are still few stores and companies that have implementd countermeasures, making it easier to beat competitors
Google Business Profiles (formerly Google My Business), which are necessary for MEO measures, were launched in June 2014. Compared to the history of SEO, which has developed and spread along with search engines since their birth around 1995, MEO is still in its infancy. There are still many stores and companies that have not yet started, so by taking measures, it will be easier to beat competitors.