Social media marketing is a marketing method that uses popular social media platforms such as Twitter, Instagram, and Facebook . With the spread of social media, it has been attracting attention as a new marketing method.
SNS marketing can increase product awareness and communicate with consumers, leading to purchases. More and more companies are adopting SNS marketing as a promotional method that is different from traditional methods.
Why is social media marketing important?
One of the reasons why SNS marketing is becoming more important is that the number of SNS users is increasing year by year . According to the Telecommunications Usage Trends Survey published by the Ministry of Internal whatsapp number list Affairs and Communications, the SNS usage rate, which was 73.8% across all age groups in 2020, rose to 78.7% in 2021.
Reference: Ministry of Internal Affairs and Communications ” Telecommunications Usage Trends Survey 2021″
Another reason why SNS marketing is important is that SNS usage is increasing not only among young people but also among people in their 40s and above. By using SNS, you can approach a wide range of age groups. The usage of SNS is also on the rise among companies.
Furthermore, there are also changes in the purposes for which people use SNS. According to a survey by the Ministry of Internal Affairs and 3. in b2b, it’s not just the client that’s important, but also his team Communications, the second most common purpose for using SNS was “to search for information about things they want to know.” With more and more people gathering information about products and services on SNS rather than just search engines, SNS
Social Media for SNS Marketing
When a company engages in SNS marketing, it is necessary to understand the characteristics of each social media and choose the SNS that best suits the company’s purpose. Before starting SNS management, it is important to understand the differences between media.
The main features of SNS used for SNS marketing are as follows:
Twitter is a social networking site where you can post short texts of up to 140 characters called “tweets.” Tweets can contain not only text, but also images and short videos. Twitter’s user base is wide, ranging from teenagers to people in their 50s, so you can reach a wide range of users.
Twitter has a “retweet function” that allows you phone database to introduce other users’ tweets on your own account. Interesting tweets are retweeted by many users, so one of the features of Twitter is that they have a high spreading power . If your company’s tweets become popular, you can spread awareness to many users in a short period of time.
However, tweets that users find offensive can easily spread and there is a risk of causing a backlash. It is important for marketers involved in managing social media to check that tweets do not contain inappropriate content.