GTM allows you to instantly install tags on all web pages. Therefore, there is no risk of missing tags. It is also easy to understand what tags have been installed. The current situation is visualized, making it easy to operate even when multiple people are managing it.
GTM Structure and Basic Terms
GTM has an account structure with two layers: ” accounts” and “containers .” An account is a group that manages containers. For example, when phone number list used by a company, one account is used for each company. Even if one company operates multiple websites , there will only be one account . A container is a site operated with GTM . Generally, one site is operated with one container.
In GTM , the working environment in which you change container settings is called a workspace. In a workspace, you set up three elements: tags, triggers, and variables. A tag is a tracking code that you install when performing access analysis. A trigger is a function that specifies the conditions under which a tag will operate. For example, “when the inquiry page is visited.” A variable would be, for example, the purchase amount, which differs b2b support is not just b2c on a first name basis: what changes when your client is a business from user to user on an e-commerce site. In other words, it refers to something that changes depending on the situation. By setting up GTM, you can learn more about user trends in more detail.
Flow of GTM implementation
From here, I will introduce the process of implementing GTM .
1. Access the official website
Click the “Use for free” button on the official website . You will be asked to log in to your Google account. If you do not have a Google account , create a new one.
2. Create an account
If you don’t have an account, create one. Enter your account name and choose your country.
3. Container settings
For Container Name, enter your domain. For Target Platform, select the one you want to target (we chose Web).
Once you have entered everything, press the “Create” button.
When the terms of use are displayed, press the “Yes” button in the upper right corner to complete the container setup.
4. Adding GTM tags
Copy the tag displayed on the ” Install Google Tag Manager” screen and add it to the HTML of the website you want to implement it on. We recommend phone database adding the tag to all pages of your website. Of course, it will work fine if you only add it to the page you are using it on. Once you have added the GTM tag, you are ready to use GTM .
Once you have added the GTM tag, you are ready to use GTM . This allows you to measure results on the GTM workspace. You can also link it to Google Analytics for more detailed access analysis.