GTM ( Google Tag Manager) is a tag management tool provided free of charge by Google . When you operate a website, there are many opportunities to embed tags for access analysis, etc. If you embed tags on every page of the website , it will be a hassle to replace the tags if there are changes to the specifications. The more pages you embed tags on, the more cumbersome this task becomes. By using GTM , you can solve such problems.
Tags can be centrally managed and updated
A feature of GTM is that it allows you to centrally manage various tags . By embedding GTM tags in web pages, you can update or change buy phone number list the tags in the GTM administration screen. Even in cases where only administrators or developers were able to change or update tags, you can manage and update them without knowledge of HTML because there is no need to edit HTML .
Differences with Yahoo! Tag Manager, Adobe Analytics , etc.
Another tag management tool besides GTM is Yahoo! Tag Manager. The condition for using Yahoo! Tag Manager is to advertise solution to the problem: “did they help me or just unsubscribe?” on Yahoo! Promotional Ads. GTM can be used by simply creating an account, so it is easy to get started.
Another feature of GTM is its smooth integration with Google Ads and Google Analytics . Another feature of GTM is that the management screen has a simple UI and is easy to use .
For more information about Google Analytics, please see ” How to install, set up and use Google Analytics 4 (GA4)! ”
Benefits of GTM
The benefits of implementing GTM include the following. Here, we will introduce the benefits of implementing GTM .
1. Improved web page display speed
If you place multiple tags on a web page, the loading speed of the web page will slow down in proportion to the number of tags . By using GTM , you can improve the display speed of your web page by placing only one tag on the web page.
2. Reduction of work hours
GTM manages tags centrally on the administration phone database screen, so there is no need to ask for help from administrators or developers. Previously, tags had to be set by editing the HTML of the web page . With GTM , tags can be added, deleted, and replaced on the administration screen. This eliminates the need to edit HTML directly , reducing the amount of work required.
3. Preview to check operation
GTM has a preview mode that allows you to check the operation of your settings. By using the preview mode, you can check the operation of tags before publishing the web page. Therefore, even if an error is found, you can immediately take corrective action.