How does Google Ads work?

It’s not enough to just start using Google Ads and make a payment for your company to magically be featured on Google’s partner pages. Although simple, this process involves a series of steps and features.

To better understand how uae telegram data the tool works, we can compare it to an auction — a company offers money in exchange for visibility, but different factors will be involve when ranking an ad’s position. Therefore, it is not enough to simply pay more, as the ad must be of quality.

On the platform, there are four different ways to make an ad . Learn more about them below.

Research Network

In this mode, ads are display in Google search results based on a specific keyword. Therefore, it is very useful for reaching people who are looking for specific products and services.

Imagine a person who wants to buy a escapism is a form of coping new cell phone, for example. When typing the word “cell phone” into Google and searching, a series of advertisements from companies and stores that sell the product will appear on the screen, catching the attention of the potential buyer.

These ads appear at the top and bottom of the page and feature an “Ad” warning, showing users that it is a sponsored link .

Display Network

Don’t think we’re talking about china numbers small change — Google ads appear on more than 2 million websites and in more than 650 apps, reaching 90% of people on the internet worldwide .

Now imagine having all this at your disposal. That’s exactly what Google Ads offers if you choose to advertise on the Display Network. Here, you can use different features, such as keywords , remarketing and demographic information, for example.

In addition, it is possible to advertise using banners (which have images and interactive elements), via Gmail (where ads go directly to people’s inboxes), via apps (specifically for mobile devices) or simply in text.

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