To be successful on the internet and reach the people who are truly relevant to your business, using the right tool is essential. That’s where Google Ads comes in — an essential resource to help your company deliver the best results, at the right time and to the right customer.
When you search on Google , you’ve probably noticed that some links appear highlighted in the results. Another common situation is accessing a video on YouTube and seeing an ad before or during the video. And what do these two scenarios have in common? They were create and manage via Google Ads!
If you follow the news about turkey telegram data Digital Marketing or even work in this sector, you must know that Google AdWords was renamed Google Ads in 2018. Four letters were removed from the tool’s name, but new features also emerged to help your company’s day-to-day operations.
Want to know more? Keep reading to find out what the main changes to this Google tool have been, its advantages and how to use its features in the best possible way to optimize your results!
What is Google AdWords?
Google AdWords is the former name of being realistic about what you can do the main advertising product of the North American company Google, launched in 2000. However, as we mention at the beginning of this article, the tool underwent a reformulation in 2018 and, since then, it has been rename Google Ads — and that is the name we will use to refer to it from now on.
Google Ads is a reference in metrics and data for planning , monitoring and executing strategies in Digital Marketing , being, basically, Google’s advertising platform.
Check out how to use Google AdWords:
How to use the features in the best possible way
With this service, you can display a relevant ad that delivers exactly what your company’s customers are looking for . This china numbers is possible thanks to sponsored links, which are display to users when they search on Google using a specific keyword.
In general, we can say that a company that uses Ads pays Google so that its brand gains prominence on the internet. However, it is clear that the issue is not that simple, since it is not enough to just pay to appear more, it is necessary to invest in a qualified audience that is related to the business.
In addition to the change in the tool’s name and brand, Google also announced other important and very valuable changes in 2018. We will talk about these points below, but first, it is important to know its main functions.
Want to know more? Keep reading to find out what the main changes to Google ‘s tool have been , its advantages and disadvantages, and to optimize results.