To keep a company with a good sales flow , it is necessary to pay attention to all the details involving customers, products and services. When well combined, the results are favorable to everyone, especially if there are marketing strategies supporting this relationship.
Amidst various methodologies, concepts and ways of working on interaction with the public, one idea has been attracting the kuwait telegram data attention of many companies and managers. It is Customer Success , or, as it is originally known, Customer Success .
An expression that may not seem to be something very new, but that carries a very in-depth proposal when it comes to customer service and sales . To make the topic clearer, some explanations are welcome. Follow along!
The new consumer behavior
Over the past few decades, the consumer market has been undergoing constant, increasingly rapid and profound changes. To better understand these changes, we simply need to compare what has happened since the baby boomer generation to Generation Z.
With an unprecedented in the age of ai, can a terminator scenario actually happen? industrial scale, companies around the world, emerging from the post-war period, had the conditions and technology to meet demands that were previously impossible. It was a time when several products and services began to become popular.
From that historic moment to today, the pace of production and technological advances have managed to provide consumers with a wider range of products and services, and more and more brands have appeared on the market. Items that were previously difficult to find have started to fill the shelves of stores.
The next step was digital inclusion . For both individuals and companies, it was responsible for the development of e-commerce , social networks and an entire way of life that we can no longer do without today.
This increasingly frantic pace sault data of conveniences has made the consumer market very demanding and selective. That is why being strategic in sales and contact with leads is a must today .
Tip: Churn: what’s up?
The power of autonomy
By having access to a wider range of options, customers do not need to waste time with companies that are unable to meet their needs and desires.
The fact that makes competition even stronger is that consumers, in addition to having the power of choice in their hands (literally), also know very well that they can influence how the market works through their behavior. All this without necessarily having to spend a single cent.
With a very high level of digital inclusion, internet available in many different ways and countless gadgets to interact with companies and opinion makers, the modern consumer is the one who dictates the rules of the game .
The new customer service
To have a better chance of closing sales and maintaining the organization’s revenue level at satisfactory and safe levels, managers must always think from the customer’s perspective and no longer from the company’s perspective.
One fact that confirms this reasoning is that today the sales price is no longer calculated based on production costs and other peripheral expenses. The main reference is the financial value that the public is willing to pay.
What happens is that this number accepted by the market needs to be sufficient to provide the benefits that make the consumer feel that the purchase is advantageous for them — and this is where the importance of the customer journey comes in .