Want to improve your results online? One of the first steps is to make good use of Google Ads metrics and indicators ! They are what will help you win, maintain and expand your business through sponsored links.
The high number of metrics available can be daunting for those who are just starting to work with Digital Marketing , but it is not as difficult as it seems. Before going into the details of each metric, it is worth noting that they all serve to help you monitor the results of your campaign and, of course, guide the necessary adjustments .
In other words: it’s not japan telegram data enough to understand what’s happening, you need to act and take steps to optimize your campaign’s performance. So check out the information I’ve put together to help you better understand how the main Google Ads metrics and indicators work ! Let’s get started!
Tip: Digital Marketing indicators and metrics: learn how to use them !
1. Printing Rate
This is one of the first metrics print this pagewhat does kindness mean to you? in Google Ads. Impression rate indicates how many times your ad was displayed.
To calculate this rate, Google makes the proportion between the search volume of the keywords indicated by the advertiser and the display volume of the ads.
Please note: If your impression rate is low, something is wrong with your campaign. You will probably need to make adjustments to your keywords to improve your results .
2. CTR, CPC and CPA
The display of the ad is sault data important, but in the case of the Internet, the advertiser wants to go further. Right? That’s why we also need to evaluate what happens after the display.
If there was a click, we can calculate the CTR (of those who viewed the image, how many clicked?) and the CPC (the amount charged for each click).
There is still CPA , which is the cost per acquisition. What changes is the way Google charges, which will be determined by the actual volume of clicks or conversions .
The choice is up to the client, but they must meet two prerequisites : have a conversion history within 30 days (this is when Google will calculate the value of your bid) and activate the “conversion tracking” function.
Tip: This is a more automated process, but it won’t always mean a cost reduction, so do a test to see if it’s the best option for you. See how Google Ads works !
3. Conversion Rate
This metric will give us very valuable information: what happened after the click on the sponsored link .
Only actions taken by people who did what the advertiser expected of them will be counted in the conversion rate . Was the goal to get the consumer to answer a survey? Enter their email address? Make a purchase? It doesn’t matter. What matters here is whether the company achieved its goal .
As we can see, it is one of the most important Google Ads metrics , because it shows the result of the campaign .