Did you know that there are people who search on Google for “how to search on Google” ? A bit complex, isn’t it?
But don’t worry, in this text I’ll explain how to research keywords , and it won’t be complicated at all!
How to research keywords
For those who produce france telegram data content and want their website to rank well in organic searches , researching quality keywords that convert becomes a challenge. That’s why I’ve written this article to explain how keywords work and how to conduct efficient research. Check it out!
SEO and Keywords
SEO (Search Engine Optimization) are strategies used to position a website in organic search engines . Among these strategies is the use of keywords .
Tip: 5 SEO Myths You Need to Stop Believing
A keyword is the term to help you digital marketing that a Google user, for example, types into the search engine when doing a search. If what they typed is the keyword for a page on your website , the chances of this page appearing in the organic search are very high. Of course, there are other factors involved. Here’s where to use your keyword:
- in the page title and meta description ;
- in the page URL;
- in the titles and subtitles of your content, signaling with headings ( h1 , h2 , h3 …);
- throughout its content , especially in the first and last paragraphs;
- in the title and alt attribute of the images.
Where to search for keywords
We have already seen that searching for the right keyword , that is, one that is completely related to your content and the audience you want to attract, is the difference in attracting organic visits to your website . But there are other ways to know if the keyword you are using is a good term, if it has a high search volume and if there is strong competition .
Google itself provides tools that can help you with your keyword and give you ideas for other possible keywords, such as: Google Ads Keyword Planner , Autocomplete and Google Related Words .
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