Now it’s time to teach you how strategic planning works in practice. To do so, we’ve divide the process into five phases. Follow along:
1. Diagnosis
In this first stage, you and your team will need to apply the SWOT analysis . This is the acronym for strengths , weaknesses , opportunities and threats .
From an internal perspective, the intention is to understand what is good about the organization and what can still be denmark telegram data improve. Regarding the external environment, the aim is to observe what could have a positive or negative impact on the business.
Perhaps the competition is seen as a threat. On the other hand, if other businesses in your niche are of poor quality, there is an opportunity to win over customers with better products. In short, the SWOT analysis reveals your competitive edge in the market .
2. Philosophy
After the diagnosis, it is time youtube music officially launches free podcast integration to refine the organizational philosophy . It reflects the institution’s purpose, that is, its reason for existing.
The concept is divide into mission , vision and values . The mission concerns the benefits that the company wishes to offer to society. The vision is relate to long-term projections, considering how the organization intends to be in five or ten years. Finally, values are the principles that guide day-to-day activities, such as ethics, safety, etc.
Strategic objectives – and therefore all resulting planning – need to be align with the organizational philosophy .
3. Goals and indicators
From philosophy come whatsapp database brazil strategic guidelines. This is the phase of transforming objectives into goals . The difference is that the latter are operational and, most importantly, measurable. Indicators fulfill the function of monitoring results .
Let’s say the goal is to increase revenue . In this case, the revenue and expense values will act as financial indicators.
Goals and indicators must be distribute to all employees. Each employee must be aware of their importance in achieving the organization’s strategic objectives .
4. Action plans
The fourth stage of strategic planning consists of developing projects and processes. These are call action plans. They define the strategic step-by-step process to achieve the goals .
Returning to the previous situation, one way to increase revenue would be to cut costs. Therefore, the plan should define actions and people responsible for them .
For example, it is established that the maintenance manager will be in charge of replacing fluorescent lamps with more energy-efficient LED lamps. A budget is set for the task and a deadline for completion of the project. That’s it: in the end, the office will use less energy. Goal achieved.