Persona is the portrait of each individual in your target audience , who could develop an interest in what your brand has to offer — that’s why having well-defined personas is also very important to speak to who you want .
When we design a persona with unique characteristics rather than generalized ones, we can craft a tone of voice that aligns with the visitor or lead’s vocabulary — which allows us to use the right triggers , at the right times, to inspire action from them.
Having a content calendar is cambodia telegram data essential to ensure that your marketing strategies are always aligned with the needs and interests of your personas. It allows you to have a clear and organized view of when and how you will reach each persona over time, helping you maintain consistency in message and tone.
The sales funnel continues to be important, because the position of this potential customer in the purchasing journey will depend on their awareness of what the brand can do to solve the problems they face .
Without a mapped funnel, or without activating the correct triggers, he will not feel safe completing the purchase .
And if you’re not hitting google adds new shortcuts to its browser your targets , did you see how one of the reasons could be in your approach to your audience ? Then understand, with our free guide, how to unlock your sales by structuring your persona well and creating perfect strategies for each stage of the purchasing journey !
Tip: Never underestimate mental triggers as a sales technique
Its content is not clear
I imagine you’ve seen other content on the Internet about Content Marketing . How many of them seemed like “more of the same” until you got here?
This “copy and paste” movement is the Achilles heel of companies that are obsessed with growth , but that still haven’t understood that the expansion of a company in the digital environment is a consequence of content that transforms the lives of real people!
At Orgânica, we know very well that what influences the decision to close a deal is, mainly, the sharing of structured, clear content that actually conveys the message that our company wants to convey.
If you want to take a deeper whatsapp database brazillook into our content production , check out the rich materials in the Free Library on Marketing, Sales and Retention!
Your Call To Action (CTA) is not effective
You don’t know what’s competing for your audience’s attention as they consume your content. You also have no way of knowing whether they’ll take action toward your goals — unless you ask them to!
A well-positioned Call To Action (CTA) in the content reinforces what you expect the audience to do after consuming it.
CTAs that provide objective commands — according to each stage of awareness — can achieve up to 202% more conversions compared to content without any type of call to action. Can you imagine?!
It may seem silly, but one of the reasons your business isn’t selling could be the lack of an obvious request about what you would like them to do during or after consuming your content.