International Women’s Day is commemorated every year on March 8th. This day aims to recognize women’s achievements and draw attention to gender equality and women’s rights. One way marketing can help close this gap is through the representation of women in advertising.
Historically, advertising has been a reflection of dominant social norms
This has exposed a sexist idea that women are less capable than men and has contributed to the gender gap.
Perpetuating the idea that the female gender is weak and
Vulnerable is not only unsustainable, but also specific database by industry dangerous. Through advertisements and advertising campaigns, women have . Been portrayed as fragile and in need of protection. While men have been presented as strong and powerful. This sexist portrayal not only reflects a lack of gender equity in advertising, but also has negative effects on society by perpetuating gender stereotypes and discrimination.
However, in recent years, there has been a shift in you may be interested the way women are portrayed in advertising. By presenting women in non-stereotypical roles, brands can contribute to changing the way society views women.
5 Women’s Day campaigns
Today, companies use marketing campaigns to raise awareness about social issues, particularly gender inequality .
Adapting to the paradigm shift
Take Barbie in 2016: the famous Mattel sault data doll created a campaign featuring several girls criticizing the lack of female roles as astronauts, scientists, or presidents.