But unfortunately, you can’t have it all. For one, you probably don’t have the budget to incorporate all the bells and whistles you’re hoping to include. And for another, you probably don’t even want to — overloading features could very likely overwhelm your prospective audience. It’s important to realize that not every feature you can think of is critical for making a quality product.
How do you prioritize features and product improvements? Here are 8 steps to follow.
1. Categorize Features
Before you dive in, take stock of the types country wise email marketing list of features you’re looking to incorporate. These improvements will be much more manageable — and feasible — if you break them down into smaller groups and buckets. Determine the different categories based on predetermined themes.
Each category or theme should align with a concrete vision, mission, strategy, or goal of the overall company or team. If you’re unable to tie a theme to your business’s larger objectives, then that category probably doesn’t belong.
Some developers follow the Kano model, developed by Noriaki Kano. This model asks you to categorize features according to customer satisfaction. Since this is the ultimate goal of your product, it can be a good methodology to follow.
2. Organize
Once you’ve categorized your features, it’s increased competition & top-spot domination time to organize them further. Think about ways to keep track of your feature backlog. It could be a spreadsheet or a project management tool — whatever will work best for you and your team. Creating a system for organizing all your planned and accomplished features will allow you to consider the big picture and visualize how your features fit in.
Incorporate your categories into your organization schema. If you’re using a project management tool, for instance, you might color-code the features.
3. Measure ROI
Now that you’ve created a clear, organized sale leads system, complete with categories of proposed features, it’s time to measure their impact. This will allow you to determine how great the positive effect a given feature will have on your product.
To fully measure the return on investment (ROI), you’ll need to score each feature, assigning a numerical value to each one. This isn’t an exact science, of course, but it should be feasible to estimate the quantifiable impact a feature will have on the final result. Use your goals and objectives as a tool to quantify these improvements, as well as the amount of effort and time each one will take to implement.