If you’re selling products online, then you should seriously consider advertising them on Amazon. This was true before the coronavirus pandemic but the outbreak has only reinforced Amazon’s position as the biggest online marketplace as more people turn to the internet for their shopping needs.
Platforms like Amazon
eBay are providing crucial channels for phone number database retailers that need to build an online presence fast but don’t necessarily have the resources to build their own online store.
When you consider the fact that more than half of all product searches take place on Amazon, you have to think this is a crucial channel for any retailer selling online.
Here’s a quick summary of the reasons you should consider Amazon in your PPC strategy.
- Purchase intent: People see your Amazon Ads when they’re in shopping mode, with high intent.
- Higher conversion rates: Thanks to the high purchase intent, Amazon boasts the best conversion rates stats in the business.
- Simplicity: You don’t need to spend time writing and optimising ad copy or headlines – you just choose your keywords and place your bids.
- Lower CPCs: As things stand, the average cost per click (CPC) on Amazon Ads is far lower than what we’re seeing from Google Shopping campaigns and Facebook Ads.
- Reach: Advertising on Amazon Ads, Google Shopping and eBay Ads gives you the best possible reach for online product ads available online right now.
- Easy online selling: Amazon is possibly the fastest way to start selling products online.
Of course, if you want to maximise your online
Presence and sales across every channel how to achieve success and be happy you should build advertising strategies across Amazon, Google Shopping and eBay Ads to cover the top three platforms for online purchases in the UK.
As things stand, Amazon could well be your top performer among these three platforms but Google isn’t far behind and it’s constantly working to make Google Shopping the top platform in digital retail. Meanwhile, eBay has built an impressively mature advertising platform in a very short space of time, compared to Google and Amazon.
In truth, it doesn’t really matter which of these platforms comes out on top at any given time because you want to be present on all three to maximise coverage.
Amazon PPC FAQs
How much should you spend on Amazon PPC?
As with any PPC strategy, it takes time to b2b reviews determine the right budget to maximise ROI. You have to understand the demand for your products, the competitiveness of the marketplace, seasonal trends and a range of other factors before you can calculate how much you should spend per conversion.
As a minimum entry point, you would want to spend at least £50-£100 per day to gain any traction on Amazon Advertising but spending the minimum to get marginal results probably isn’t your goal.
If you’re spending £100 per day with a return on ad spend (ROAS) of 350%, you’re generating £350 in revenue and £250 in profit per day. If you increase your daily budget to £1,000 (with the same ROAS and all else being equal), you’re generating £3,500 in revenue and £2,500 in profit per day.
As with any PPC platform, optimised campaigns provide the opportunity to make more by spending more.
What to put in an Amazon strategy?
To manage a successful Amazon PPC strategy, you need a comprehensive approach to analysis and optimisation. On the analysis side of things, you need the following:
– Audience research to understand the people most likely to buy your products.
– Keyword analysis to show your ads to the most likely buyers.
– Competitor analysis to find opportunities to overtake your rivals.
– Trends analysis to find emerging opportunities in new trends – before everyone else.
– Performance analysis to track the performance of ads and campaigns and maximise ongoing profitability.
– Reporting to show you exactly what’s working, what isn’t and what to do next.