As we touched on above, Amazon offers some of the highest conversion rates among all PPC platforms. On average, Amazon advertisers see conversion rates of around 10%, compared to the industry average of 1.33% (Google Shopping campaigns average at 1.91%).
This is important because it means you can expect an average of one in 10 clicks on your Amazon ads to generate revenue while you would normally expect 1-2 clicks in 100 to generate revenue from most platforms.
This comes back to the fact that Amazon is a dedicated eCommerce platform where people go to find and buy products – nothing else. This user intent means people who click on your ads are in shopping mode and they’ve demonstrated an interest in your product by clicking through to see more information.
Amazon PPC vs Google Shopping: Which is better?
Amazon Advertising and Google Shopping list to data are very similar in principle and Amazon boasts some impressive performance stats. Most product searches take place on Amazon and the network achieves a significantly higher average conversion rate for equivalent product types.
When it comes to product listing ads, Amazon is the clear winner – but the big picture is more complex.
Amazon is great for selling products on Amazon but Google Shopping campaigns bring traffic to your website. So, if you’re selling products on your own site, Google Shopping is still the most important channel for bringing visitors to your product pages. In this sense, it’s not really a question of Amazon vs Google, but how much budget you should be spending on each channel.
Amazon PPC vs Facebook Ads: Which is better?
The comparison between Amazon and czech daily that publishes Ads is easier because the two platforms are so different. Amazon is a place for retailers to sell their products while Facebook is a social network that’s great for promoting brands and products through ads, but lacks any real system for selling products.
This has changed somewhat with the launch of Instagram Shopping in the UK, which allows you to promote products on Instagram via Facebook’s advertising platform. Once again, though, the emphasis is on bringing visitors to product pages on your website, not purchasing products right now, in the app itself.
Need help with your Amazon advertising?
We are certified Amazon Advertising b2b reviews Partners so if you’re unsure how to add Amazon Ads into your PPC strategy or you’re struggling to find the right mix between Amazon, Google and eBay, speak to our retail advertising experts by calling us on 02392 830 281 or email [email protected]. You can also check out our Amazon advertising services here.