What role does SMS marketing play in customer onboarding for brands?

Customer onboarding is the process of helping new customers get started with your product or service. It is an essential part of any business, as it can help to improve customer retention, satisfaction, and lifetime value. SMS marketing is a powerful tool that can be used to improve the customer In other words, onboarding process….

How many brands use SMS marketing for pre-order and early access offers?

SMS marketing is a powerful tool that can be used to reach customers with timely and relevant messages. This makes it an ideal channel for promoting pre-order and early access offers. In fact, a recent study by SimpleTexting found that SMS marketing has a 98% open rate, which is significantly higher than the open rates…

How do brands ensure SMS marketing compliance with TCPA regulations in the US?

The Telephone Consumer Protection Act (TCPA) is a federal law that regulates telemarketing spam. It was enacted in 1991 to protect consumers from unwanted calls and text messages. The TCPA applies to all businesses that use automatic telephone dialing systems (ATDS) to contact consumers. For SMS marketing to be compliant with the TCPA, businesses must…

How many brands use SMS marketing for personalized birthday and anniversary offers?

SMS marketing is a powerful tool that can be used to reach customers on a personal level. One of the most effective ways to use SMS marketing is to send personalized birthday and anniversary offers. A study by Experian found that 75% of consumers are more likely to shop with a brand that sends them…

What are the best practices for brands to build an SMS marketing subscriber base?

SMS marketing is a powerful tool that can help brands reach their target audience with timely and relevant messages. However, in order to be successful, brands need to build a strong subscriber base. Here are some best practices for brands to build an SMS marketing subscriber base: Get consent. It’s important to get consent from…

How do brands handle unsubscribes and re-subscribes in their SMS marketing lists?

SMS marketing is a powerful tool for businesses of all sizes. It can be used to reach customers with timely and relevant information, build relationships, and drive sales. However, it’s important to handle unsubscribes and re-subscribes correctly in order to maintain a healthy SMS marketing list. How to Handle Unsubscribes When a customer unsubscribes from…

What is the typical frequency of SMS marketing campaigns for brands?

SMS marketing is a powerful tool that can help businesses reach their target audience with timely and relevant messages. However, it’s important to send SMS messages at the right frequency in order to avoid annoying subscribers and driving them to unsubscribe. The ideal frequency of SMS marketing campaigns will vary depending on the industry, the…

How do brands ensure SMS marketing messages are relevant and timely?

SMS marketing is a powerful tool that can be us to reach and engage customers in real time. However, in order to be effective, SMS marketing messages need to be relevant and timely. Here are some tips on how brands can ensure their SMS marketing messages are relevant and timely: Segment your audience. Not all…

How do brands handle data privacy and consent issues in SMS marketing?

SMS marketing is a powerful tool for businesses to reach their customers, but it’s important to handle data privacy and consent issues carefully. If brands don’t follow the rules, they could face legal consequences and damage their reputations. What are the data privacy and consent issues in SMS marketing? There are a few key data…

What role does SMS marketing play in brand advocacy and user-generated content?

SMS marketing, or short message service marketing, is the use of text messages to communicate with customers and prospects. It is a highly personal and direct form of communication, and it can be used to achieve a variety of marketing goals, such as: Increasing brand awareness Driving traffic to a website or landing page Promoting…